Digital marketing has now ceased to remain an appendage of marketing. It has become an entire industry in its own right. Professionals from all sector have begun understanding and appreciating the impact of digital marketing in getting valuable engagement and traction from the target audience.
One of the main reasons why digital marketing has continued to grow at an exponential rate is its dynamic nature. Technology is a great disruptor and the constant harbinger for change and reform. Digital marketing as a field has always adapted to changes in technology as marketers are always looking to evolve and improve their craft.
With the demand for digital marketing rising in companies from various industries and sectors, graduates are furthering their education by a few months so that they have the time to learn digital marketing and start a career in the field.
In this article, we discuss three in-demand skills in the field of digital marketing students should consider imbibing.
Data Analytics
In many digital marketing teams, the role of an analyst has grown more crucial over the years. Digital marketing in many ways has become a game of numbers. Betting on the right keyword and the right link building strategy can bring a lot of success. Data analytics becomes important in such a scenario as it helps marketers make an informed decision based on what the data shows.
Data analytics is also crucial for competition analysis. In high competition, success is often a zero-sum game. This means defeating a competitor in all spheres, including digital marketing, is crucial. Data analytics helps in doing the same.
Storytelling
Content creation drives the growth of a company on a digital marketing and visibility front. The more content a company puts out, the more eyeballs it attracts.
One important trait amongst good content writers is storytelling. Storytelling is simply the treatment of a topic is a way that it engages and attracts the audience. Storytelling adds flavour and flair to content and has recently become an important skill.
Videographer
Video content has become a key cog in the digital marketing machine. Thus, a skill like videography can help set a person apart in the field of digital marketing and make him/her seem like a more attractive candidate for a job.
In Conclusion
In this article, we discussed some of the most in-demand skills in the field of digital marketing. Students of the field should try to imbibe some of these skills to get a head start in their career.
About the Author – Sheila Bansal is a digital marketing trainer and analyst with experience of working for some of the biggest brands in different sectors. She currently is a guest trainer at DelhiCourses.in, a well known digital marketing institute in Delhi along with other programs in fields like SAP, business analytics, and ethical hacking.
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