PPC and SEO

These following acronyms are probably two of the most important terms in the world of Internet advertising: PPC and SEO.
First we have PPC. This is also called CPC. This stands for Pay Per Click or Cost Per Click advertising. In other words you are paying each time someone clicks on your link.
The second term, SEO stands for Search Engine Optimization. SEO is the process of building a website that is search engine friendly. Search engine friendly means that Google can find your site and once found it will know what the major keyword points you are trying to make. Also it will determine when to show your URL to prospective web surfers based on your keywords. There are many other search engines but Google is largest for the moment so you should optimize your sitefor them.
If you are a small business person with limited funds which program should you do PPC or SEO? My answer is both.
A PPC program from Overture or Google is a relatively quick traffic generator. You give those companies your keywords and if those keywords have any traffic at all you will get some visitors. This type of program can be up and running within 24 hours. The huge advantage of the PPC program is the uptime speed and quantity of targeted traffic. The huge downside is cost. PPC programs can get expensive very fast. $0.10 per click doesn’t sound expensive until you get 10,000 clicks in a month. That means you just spent $1,000 on that one search term!