PPC and SEO

A SEO program is extremely slow and very tedious to get going. If you don’t know what you are doing it can cost upwards of $3,000 to have your site optimized.
The good news about a SEO program is that you can learn how to optimize your site yourself. It takes trial and error to see what is working. It also takes knowledge of how search engines work to get them going correctly. Your server’s log files will also help you with your search terms. You can bet your bottom dollar that if you do everything correctly a SEO program will take you 90 days just to start seeing results. In this case results mean getting targeted traffic. You need to have time and patience to give your SEO program a chance to work.
There is no doubt that for immediate results the PPC route is clearly the way to go. You will get immediate results. My suggestion is that as soon as you put your first dollar into PPC you should start working on Search Engine Optimization yourself. The reason is 90 to 180 days from now you can stop paying for some of your PPC terms as the search engines natural abilities start indexing and showing your web pages to visitors. You need to force yourself to learn the SEO process. A solid SEO program goes well beyond meta tags these days.
The ultimate goal of advertising is to drive targeted traffic. If you can get SEO targeted traffic vs. PPC targeted traffic then you will place a lot of money on the bottom line of your business. Placing a lot of money on the bottom line is probably the ultimate goal of your business.