Why do people get a site penalty? Do you really think they do it purposefully because they crave for it? Well nobody is that giddy-headed! This happens mainly due to their carelessness. But sometimes it may happen because of some honest SEO mistakes. Even those sites trying to follow the best SEO practices are penalized. Why does this happen? What may be the reason?
Although SEO mistakes can be rectified by consulting a digital marketing expert in Sydney.
Here are nineteen reasons why:
- Business relationships
Yes, it is true. Most businesses create links to other businesses to enhance SEO. Mostly it works quite well. But there are times when the links cause harm to both the parties.
- Affiliate programs
Affiliate programs are double-sided swords. SEOs have a rough time handling them.
- Influencer outreach
This is one of the best SEO strategies but this can result in your sites being penalized.
- Guest blogging niche
Guest blogging is favourable as long as you do it in the right way.
- Buying links
Getting links from spurious websites and social networking accounts is another mistake people SEOs make.
- Joining the wrong link directories
Joining the wrong link directories can put your site in poor light.
- Article marketing
Never heard of it? Well, article marketing is all about writing a single article, paraphrasing it, making a number of copies and giving it off to sites that offer links to your website in return.
- Keyword stuffing
Using the keyword too many times can result in undesirable effects.
- Anchor Texts
Google ranks web pages using anchor texts. People try to fool Google by they use the word they want to have ranked for as the anchor text.
- Broken links
This is a very silly and annoying issue. People link to web pages and sites that no longer work. Sometimes the sites will be under reconstruction and hence our links will not be pointing to any web pages.
- Having a too general audience
The Internet is a platform where you can find an audience of all types. So if you want to connect to the right audience, we must define the target audience in a specific way.
- Improper keywords
Keywords are essential for people to analyze your site easily. Most sites fail to provide the right keyword and hence get penalized.
- Poor on-site optimization
On-site optimization is what will let the search engine know what our site offers. Not giving a proper title and meta description can be one of the biggest mistakes you commit as an SEO.
- No mobile optimization
Even the newborn baby knows how important mobile phones are these days. Laptops and PCs have been replaced by mobile phones. Mobile optimization is one of the most important ranking factors.
- The absence of high-quality content
All people look for is content. The higher the quality of the content, the more will be the number of the visitors. So it is the first and foremost thing that you should worry about while designing your site. Failing to provide high-quality content can result in your site being penalized.
- Poor social media presence
Haven’t you noticed? People are more comfortable with socializing via the internet. They have detached themselves completely from the real world. Whatever happens in social media is trending and that is what they believe in. Promotion through social media is the best way to attract people into using your site.
- Presenting various site errors
How bad it is when viewers find errors in your sites? They lose the trust in your site which will then decrease your rankings.
- Slow loading web pages
The present generation gets everything at their fingertips. With all the 3Gs and 4Gs happening, they grow impatient. Waiting for websites to load is not even a part of their wildest dreams. The slower it is, the faster they leave your website and look for another. Beware!
- No analysis based on feedback
Most sites ask for feedbacks but how many of them consider the feedbacks and work on their sites accordingly? Think! When you start doing this there will surely be a positive effect on your site.
When we do something with much effort, we expect results accordingly. And when we lose due to some silly mistakes that we committed all the efforts that we put would seem wasted. It is a terrible feeling. We are human beings and we know how prone we are all in making mistakes and how we don’t notice them. It is always good to check for the errors in our work before we proceed with it.
So, if you want to save yourself from penalties offered by Google, you better avoid the SEO mistakes mentioned above and avail the best affordable SEO packages in Sydney. Be smart, be successful!